Being operational real estate, flex is an entirely different business model
There’s growing excitement around the potential of flexible workspace—but let’s be clear: not every landlord is cut out to become a flex operator.
Flex is operational real estate, and it requires a distinct mindset, skillset, and structure. You’re not just leasing space—you’re running a service business with its own P&L, its own customer journey, and a constant need for agility.
There are exceptions, the likes of British Land with Storey and Landsec with MYO understood this when they launched their own flex brands. But, they didn’t just rebrand a few floors—they built dedicated operational arms to deliver space-as-a-service. It is a commitment.
Read my thoughts here